Joseph K
'The Wallet Is the New Cookie': Salesforce Web3 Lead
Salesforce, the cloud-based CRM software giant, is breaking into Web3 to help future-proof its clients and connect with a new generation of customers.
“It’s a new kind of relationship with a new generation of customers, with–at its heart–a new set of data,” the co-founder of Salesforce's Web3 studio Marc Mathieu said in an interview with Decrypt at NFT Paris on Friday.
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