Joseph K
The Motley Fool: Salesforce dominates its cloud-based segment
After a year that saw cloud-based software-as-a-service (SaaS) stocks skyrocket into the stratosphere, one brand-name company remains attractively valued: Salesforce.com. Salesforce, which is based in San Francisco and also has a large office in Dallas, is the leading global provider of cloud-based customer relationship management software. CRM software is used by consumer-facing businesses to manage customer information, log service and product issues, manage marketing campaigns and pursue new or add-on sales. Industries using CRM software include not just retail and service but also health care, information technology, finance and manufacturing, among others. The addressable market for CRM software is huge, and it just keeps growing.
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