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Joseph K

Salesforce vs. Veeva: The Battle for Pharma Dominance

In the competitive landscape of pharmaceutical software, a significant shift is occurring as Salesforce Inc. (CRM) challenges Veeva Systems Inc. (VEEV), once its partner, now its rival. Salesforce has secured over 40 customers for its forthcoming life sciences product, including a major player among the top three global pharmaceutical leaders, according to a Bloomberg report citing Jeff Amann, Salesforce’s executive VP for industry-specific software lines. These customers include some that are transitioning from Veeva, signaling a potentially disruptive change in the market dynamics.





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