Salesforce users get Einstein ABM tools for Pardot

Salesforce has added two features to its B2B marketing capabilities, Einstein Key Account Identification and Accounts as Campaign Members. Both expand Salesforce Einstein's account-based marketing feature set.

ABM is a marketing technique that enables B2B selling teams to market to their customers' buying teams. Einstein Key Account Identification surfaces those accounts among a Salesforce user's customer base that are likely to become repeat customers.

https://searchcustomerexperience.techtarget.com/news/252497909/Salesforce-users-get-Einstein-ABM-tools-for-Pardot