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Salesforce touts Google Ads, ecommerce, social media integration for Customer 360

Joseph K

Salesforce has previewed a bunch of updates to its Customer 360 platform promising close integration with external data sources including Google ads, ecommerce marketplaces and social media.

Using Salesforce Customer Data Platform, the update is intended that clients will be able to use their internal data to create a customer profile to build marketing campaigns on Google Ads.







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