Salesforce taps AI to do the 'heavy lifting' in identifying the right contacts

What's the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her cookbooks, first catch your rabbit!

https://diginomica.com/salesforce-taps-ai-do-heavy-lifting-identifying-right-contacts-successful-account-based-marketing