Salesforce Stuck in the Penalty Box

Salesforce . com has been in the doghouse with investors before. The way out this time will require a bit more attention to the bottom line.

The cloud software pioneer that is perennially in growth and deal mode announced its biggest move yet three months ago. That was the acquisition of Slack Technologies —a messaging and collaboration platform for businesses that is popular but has yet to turn a profit. At $27.7 billion, Slack was nearly twice the size of Salesforce’s second-largest deal, which was the acquisition of Tableau Software in mid-2019. The deal also capped a run in which Salesforce acquired 28 companies in a five-year span, with reported values totaling $54.3 billion, according to FactSet.

https://www.wsj.com/articles/salesforce-stuck-in-the-penalty-box-11614168007