Salesforce Partners with Team USA, LA 2028 and NBCUniversal - Sponsor Spotlight

Global customer relationship management leader Salesforce announces a seven-year partnership with Team USA and the Los Angeles 2028 Olympic and Paralympic Games; as well as a deal with NBCUniversal to support its Games coverage across platforms.

Salesforce will provide its Customer 360 platform to Los Angeles 2028 organizers, with the goal of delivering an engaging digital Games experience for fans and athletes alike.

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