Salesforce: Mobile, AI, social technology disrupts retail
Joseph K
A new consumer survey from Salesforce indicates leading-edge technologies are transforming the shopping experience.
The survey of 2,400 shoppers and 1,125 retail executives in 18 countries (including the U.S.) reveals that 60% of respondents say they now use their mobile devices in-store. Popular usages include researching products online (36%). scanning QR codes (32%), or “scan and go” purchases (18%).
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