Joseph K
Salesforce Launches Unified Conversations for WhatsApp
Salesforce today launched Unified Conversations for WhatsApp, which transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single WhatsApp number.
Now, instead of managing separate threads for promotions and support, customers can automatically receive personalized opt-in marketing promotions and individual support within a single WhatsApp chat. Companies can use data stored in Salesforce from across their more than 900 hubs within WhatsApp to deliver personalized conversations.
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