Dreamforce 2019: How Salesforce is using AI to improve conversion rates and boost sales
There are four core components to our marketing solution, and we believe for any marketing solution, knowing your customer, personalizing what the customer sees through artificial intelligence, engaging on every channel, and analyzing, making sure you know you're successful in optimizing. In each of those four areas, we have one or two key announcements. A big announcement is our product called Customer 360 Audiences. Part of the overall Customer 360 Truth announcement we made in our opening keynote. Customer 360 Audiences is basically giving marketers the power to bring together the known and unknown worlds into a unified profile for the marketer that they will then be able to personalize and activate audience segments that are relevant to their business.
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