3 former Salesforce executives share Marc Benioff's 'guerilla marketing' strategy
Joseph K
Marc Benioff, Salesforce's CEO, has gained a reputation in Silicon Valley for his marketing prowess. He's not afraid to pull stunts to sell a product or promote the company.
While Benioff's recent marketing strategy has focused more on touting Salesforce's values and sharing customer stories, in the past he's pulled off some truly wild public-relations antics that proved fruitful — and inspired up-and-comers in the field.
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